Discovery
The discovery process for building Co Pilot involved a deep dive into understanding users' needs, behaviors, and challenges in habit tracking. Initial research began with user interviews, exploring the motivations behind habit formation and the common obstacles users face when trying to sustain new routines.
Concept Development
Many attendees struggle to find an event that fully captures the diverse spirit of skateboarding culture, often feeling existing festivals are either too niche or fail to offer the inclusive, immersive experience that all the atendees crave.
Target Audience
The 360 Festival is a vibrant celebration of skateboarding culture, blending live music, urban art, and high-energy skate sessions. It offers an inclusive space for skaters, music and art enthusiasts, and curious newcomers to connect, create, and experience the dynamic spirit of skateboarding.
Research Points
Research for the 360 Festival should focus on audience interests, event trends, and the cultural overlap of skateboarding, music, and art. Key areas include finding ideal venues in California, ensuring accessibility, and identifying potential sponsors to enhance the festival experience.
Brand Designer
Role
Brand Identity
Motion Design
Iconography
Illustration
Typography
Skills
2023
Year
Promotional assets
Visual Identity
Merchandise
Festival Signage
Event Wristbands
Deliverables
360 FEST
The 360 Festival is a unique event that combines skateboarding culture with the vibe of a music festival. Set at the tropical Vert Jungle Compound in Arroyo Grande, California, it features live music, food, vendors, and thrilling skate demos on a massive half-pipe.