Kicks Convention
Kicks is a traveling sneaker convention that unites sneaker enthusiasts, collectors, and resellers to celebrate the culture of rare and limited-edition sneakers. The event offers an unparalleled platform for buying, selling, and trading, while featuring exclusive sneakers and authentication services.
Role
Brand Designer
Skills
Typography
Brand Design
Competitor Analysis
Motion Graphics
Brand Strategy
Year
2023
Deliverables
Poster Design
Ticketing
Merchandise
Logo Design
Guerilla Marketing
Poster Design
The poster design for Kicks was crafted to capture the energy and vibrancy of sneaker culture while standing out in the busy streets of New York City. The posters didn’t just promote the event; they became part of the culture they represented. The designs were placed strategically in areas frequented by the target audience.
Research Points
Sneaker Culture
The ticket design for Kicks was carefully crafted to reflect the exclusivity and authenticity that define sneaker culture. The mobile and physical tickets were designed to be more than just entry passes—they were collectable keepsakes.
Audience Connection
The merchandise for Kicks was designed to be a bold representation of sneaker culture, blending style, functionality, and exclusivity.
Each piece featured dynamic graphics inspired by streetwear aesthetics and the vibrant energy of the event.
Sneaker Bags
Made from eco-friendly materials, the bag was designed with both functionality and sustainability in mind, reflecting the values of the modern sneaker enthusiast. size and structure were tailored to comfortably carry sneaker boxes.
Ticket Design
The ticket design for Kicks was carefully crafted to reflect the exclusivity and authenticity that define sneaker culture. The mobile and physical tickets were designed to be more than just entry passes—they were collectable keepsakes.
Merchandise
The merchandise for Kicks was designed to be a bold representation of sneaker culture, blending style, functionality, and exclusivity.
Each piece featured dynamic graphics inspired by streetwear aesthetics and the vibrant energy of the event.
Engaging Bradinng
Made from eco-friendly materials, the bag was designed with both functionality and sustainability in mind, reflecting the values of the modern sneaker enthusiast. size and structure were tailored to comfortably carry sneaker boxes.
Product + Platform
The digital ticket and bag design were crafted as cohesive extensions of the bold, energetic, and rooted brand identity. The digital ticket features glitchy type, layered graphics, and collaged elements that mimic the dynamic pace of city life and sneaker drops. The bag echoes this same aesthetic through screen-printed textures and torn-paper overlays, giving it a street-ready look.
Guerilla
Marketing
As part of the Kicks campaign, I designed an oversized sneaker installation in the heart of NYC—a bold guerrilla marketing piece that celebrated sneaker culture’s creativity, individuality, and community. Positioned in a high-traffic area, it invited passersby to tag it with their own designs, turning it into a living art piece and generating buzz for the upcoming event.
