Red Wings
The Sana x Detroit Red Wings pop-up at Little Caesars Arena was a bold blend of streetwear and hockey culture. As one of the lead designers, I helped shape the visual identity of the collaboration—from limited-edition merch to the event space itself. The pop-up brought fans into an immersive Sana experience, celebrating Detroit’s grit with custom graphics, exclusive drops, and a fresh take on team pride.
Role
Lead Designer
Skills
Brand Design
Brand Strategy
Event Branding
Illustration
Typography
Year
2024
Deliverables
Visual Identity
Merchandise Graphics
In arena signage
Logo Design
Prototype
Campaign Deliverables
Problem
The challenge was to create a pop-up experience that honored the legacy of the Detroit Red Wings while staying true to Sana’s streetwear identity. We needed to design something that spoke to both die-hard hockey fans and the fashion-forward crowd, all within the high-energy setting of Little Caesars Arena.
Solution
We developed a bold visual identity that merged the Red Wings' historic iconography with Sana’s modern edge. I led the design of the merch graphics and event visuals to create a cohesive, immersive brand experience. The limited-edition pieces and pop-up space bridging the gap between sports and street culture.
Research Points
Our team pulled inspiration from vintage Red Wings memorabilia, Detroit street art, and fan culture. We studied in-arena activations, crowd flow, and merchandise engagement to inform layout and design decisions. Feedback from past Sana drops helped guide what would resonate with our audience and stand out on game day.
